Navigating the Amazon Risk in the Consumer Space

There's no questioning Amazon's impact on the consumer sector. The market continues to reward the company's ambition and demonstrated success in taking market share from competitors, disrupting business models and expanding into new verticals and channels. But that doesn't mean opportunities don't exist outside of Jeff Bezos' growing (in size and share price) fiefdom. 

In the latest whitepaper from Baird Equity Asset Management, we explore what some have dubbed "The Amazon Effect" on the changing consumer space with a clear focus on the risks and a thoughtful eye toward those opportunities. 


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