Gatekeepers Recognize Baird for Service Excellence
Asset Management
Key Takeaways
Buyer‑driven recognition.
The Pro Buyer Service Awards are based entirely on feedback from institutional fund selectors and analysts who work directly with asset managers.
A leading client service partner.
Baird was named lead service provider to wirehouses and independent broker dealers and received top honors for promptness of information and reporting and manager commentary.
Clients come first.
At Baird, our success is measured by the success of our clients. We are committed to long-term client partnerships and focused on delivering high-quality service.
Baird Funds investment teams were recognized by institutional fund buyers for excellence in client service capabilities in Citywire’s 2026 Pro Buyer Service Awards, an independent study that evaluates how asset managers support clients across communication, reporting and relationship management.
In this year’s results, Baird Asset Management was named the top firm serving wirehouses and independent broker‑dealers, highlighting its strength in supporting this segment with timely, high‑quality engagement. Baird also received top honors in multiple service factor categories, including Promptness of Information and Reporting and Manager Commentary, highlighting the teams' emphasis on clear communication and consistent access to insight.
The annual survey, conducted by Citywire since 2019, is based on detailed feedback from 200 fund selectors and analysts representing 114 firms. Participants rated asset managers across 11 distinct service factors, reflecting real‑world experiences working with investment partners.
Citywire’s Pro Buyer Service Awards are determined solely by survey results and buyer feedback. The recognition reflects how fund buyers evaluate asset managers’ responsiveness, communication quality and overall effectiveness as long‑term partners—not based on marketing presence or sponsorship.
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